The Aghadoe Heights Hotel in Killarney was the venue for the June board meeting of Tourism Ireland, which took place on June 14th. The board members met with local tourism operators prior to the meeting to discuss the tourism season and the extensive promotional programme that Tourism Ireland is undertaking to highlight Kerry, the Wild Atlantic Way, and the island of Ireland around the world this year. Tourism Ireland profiles Kerry and the Wild Atlantic Way extensively on its global suite of websites, Ireland.com, which attracted more than 19.37 million unique visitors in 2016. Kerry is also highlighted through Tourism Ireland’s social media platforms – to its 3.9 million active Facebook fans and 403,000 followers on Twitter. In 2016, Tourism Ireland helped generate almost a75m worth of positive publicity for Kerry in key markets around the world, through press releases, press visits, e-newsletters and various media events.