Majken Bech-Bailey, an internationally renowned sommelier and a pioneer in non-alcoholic pairings in some of the top Michelin star restaurants in the world, is proud to announce the launch of BÆK, her new range of non-alcoholic wine alternatives.

Michelin-starred expertise

Majken’s passion for creating sophisticated alcohol-free options began earlier in her career at Henne Kirkeby Kro, the two-Michelin star restaurant in her home country of Denmark, before moving on to Norway’s acclaimed three-Michelin star Maaemo.

In Ireland, she first became known for her innovative non-alcoholic pairings at the two-star Michelin restaurant she founded, Aimsir. Aimsir made headlines by earning its two stars just four months after opening, the fastest in the history of the Michelin Guide. Majken’s alcohol-free wine alternatives were universally praised by critics and the public alike, earning her a string of hospitality awards.

What makes BÆK different

BÆK delivers the length, depth, and complexity of wine, without the alcohol. While alcohol often plays a central role in how we celebrate moments, enjoy meals and connect, most wine substitutes fall short, largely because they’re made by simply removing alcohol from lower-quality wine. BÆK is made completely differently, where flavours are built up using premium ingredients to redefine the experience, offering a true alternative that matches the richness of wine.

Unlike anything else on the market, BÆK is specifically crafted for pairing with food, with a multi-layered flavour profile that mirrors wine’s length on the palate, its complexity, and its full-bodied character. Pairing food with wine is about elevating both — the right match doesn’t just complement but transforms the experience, bringing out the nuances in each and creating something greater than the sum of its parts. BÆK was designed to offer the same dynamic, multi-dimensional experience — without the alcohol.

The initial launch: MELLOW and INTRICATE

  •            MELLOW: A non-alcoholic alternative to white wine, MELLOW offers a gentle, honeyed flavour with subtle notes of oak. It draws inspiration from the smooth elegance of a light oak Chardonnay with the sweetness of a Sauternes, making it ideal for leisurely enjoyment.
  •    0% Alcohol, 500 ml
  •            INTRICATE: A non-alcoholic red wine alternative, INTRICATE is a rich, complex blend featuring aronia berries that provide a tannic structure. Balancing between the depth of a Bordeaux and the fruity richness of a Cabernet Franc, it’s designed to be savoured slowly for a truly unique experience.
  •    0% Alcohol, 500 ml

BÆK’s third product will be a sparkling wine alternative which will launch in early 2025.