Pinergy has partnered with Irish Chef Cúán Greene to help guide industry and support a more sustainable future

Pinergy, the smart clean energy supplier and solutions business, has launched a new online show titled ‘Sussed’. An industry-first production of its kind that’s distributed across multiple social platforms only, Sussed has been created to help inform and inspire viewers to put into practice small, practical changes that will contribute to a more sustainable future.

For the launch episode, Pinergy has partnered with renowned Irish Chef Cúán Greene, as he explores practical steps that three business founders working in the food and drinks industry are taking to achieve a more sustainable business model. Formerly of NOMA, four-time best restaurant in the world and former Head Chef of Bastible in Dublin, Cúán is also on his own mission to redefine what it means to experience food in Ireland and to embrace sustainable initiatives into his own plans for setting up a new restaurant in Dublin.

Following the Cop26 summit, many big announcements and commitments have been made in recent weeks by governments and businesses around the world. However, most of the information is quite intangible at an individual level. Sussed sets out to deliver more informative and practical advice for people to implement, which will in turn have a large collective impact.

Speaking about the launch of Sussed, Jon Jerromes, Pinergy’s Head of Sales, said: “At Pinergy, we believe in the collective power of people and recognise that energy consumption is just one element in a broader sustainable living model. To fully transition to a more sustainable future, individuals must examine all their lifestyle choices including how they eat, work, relax and travel. It’s our hope that Sussed will be a valuable resource for those looking to make some small changes towards a more sustainable lifestyle.”

Episode Overview

Cúán meets with three fellow professionals in the food and drink space to find out what sustainability means to them and explore how their businesses are making a real difference. First Cúán talks with Karl Purdy, founder of coffeeangel, who has five outlets in Dublin City centre. Sustainable innovation is at the core of his business model. The pair discuss the need for proactive honesty when managing a sustainable business in the food and drink industry, doing research and asking suppliers tough questions. Karl discusses why he chose to use recyclable coffee cups rather than biodegradable cups and why that was the more sustainable choice for his business given their location.

Next Cúán speaks with Fergus Halpin, founder and CEO of Harvest Day, to learn more about his zero-waste business model as he brings local and organic produce to subscribers all over Ireland. Fergus explains that Harvest Day producers only harvest the amount of produce that has been ordered by Harvest Day subscribers in an effort to eliminate food waste.

Finally, Cúán talks with Shane Murphy, co-owner of Neighbourhood Wines, to discuss how sustainability fits into his business model. Shane discusses the need to buy from producers that are custodians to their land and highlights the importance of meeting producers in person. Shane also speaks about the changes he has noticed in the wine industry, such as the acceptance of alternative packaging and a growing preference for wines with a lower carbon footprint.

Produced and directed on behalf of Pinergy by social media content specialist, Fabric Social, the first Sussed episode will run in both long form content and in shorter segments across multiple social media platforms including LinkedIn, Twitter and Instagram.

The full episode can be viewed on YouTube (