Despite the setbacks caused by the pandemic, Dublin City Brewing Co’s spectacular new facility is set to begin operations in the spring of 2021. The 11,000 square foot property, located in the Parnell Centre on Parnell Street, will comprise a brewery with the capacity to produce 5 million litres of premium beers per year, making it the biggest independent brewery in Dublin’s city centre. It will also have a visitor centre providing guided tours, with a capacity of up to 200,000 people per annum, and a merchandise shop. Work commenced on the site in January 2018, with all design and project management handled by David Wright from Caulfield Wright Architects. The business is expected to employ about 50 people in due course.

Every element of the Dublin City Brewing Co’s production and packaging will be done in-house, to ensure that the highest level of quality is maintained. There are eighteen 140 hectolitre fermentation tanks that will feed into the brewery’s own keg, canning and bottle lines for both national and international distribution.

 Guided tours of the brewery will be conducted on a mezzanine level overlooking production so that guests can take in all the sights and smells of the beer as it is being made. The tours will be held seven days a week and will end at the Taproom where guests can sample all the beers. The Taproom will also see the master brewer host exclusive tastings and, in addition to this area, there will be a private event space. As well as its own products, the merchandise shop will stock products designed by Dublin creatives and it will be adjoined by an area kept for local businesses to showcase their products.

Dublin City Brewing Co’s management team comprises a number of very experienced  drinks and hospitality industry professionals with diverse skill sets and backgrounds.

GEOFF WADDELL – CO FOUNDER

Australian by birth, Geoff moved to Ireland in 1994 and built the foundations of his career in Irish hospitality over a nine year span with Capital Bars PLC. In 2003, Geoff co-founded The Woolshed which, over 17 years, has built the reputation of being Ireland’s premier sports bar with affiliations around the world. The idea of brewing great beer in Dublin started for Geoff in 2015 and has materialised into Dublin City Brewing Co. As managing director, Geoff has been instrumental in the raising of funds, design of the facility and in building the core team to bring this fantastic project to life.

FERGAL MURRAY – MASTER BREWER
Since joining Dublin City Brewing Co in 2019, Fergal’s focus has been recipe and product development for Liberator, Renegade and Patriot and the forthcoming stout, as well as quality control. A highlight of Fergal’s previous brewing career was to achieve the status of Master Brewer and global brand ambassador for the Guinness brand. Fergal was immersed in many different roles there to advance, improve and enhance the organisation’s brewing capability and beer quality. His contribution had a significant impact on the growth of the Guinness brand across multiple platforms globally.

DAVID O’HARE – SALES AND MARKETING
Heading up the launch of the  new brewery and its products through innovative sales and marketing initiatives, David was formerly sales and marketing director at BRU Brewery and has over seven years’ experience in the drinks industry. A creative professional, he takes projects from initial concept through production and into final delivery. David has introduced the three new products to the market since his arrival and has already secured distribution via one of the country’s largest wholesalers, Supervalu, as well as with a number of high quality independent off licensethroughout Dublin.

KAREN BURKE – OPERATIONS

Prior to joining Dublin City Brewing Co, Karen was Operations Director for Hard Rock Cafe and has significant international experience with a sustained record of success in the hospitality industry across Europe. An extensive background managing complex operational programs to achieve strategic objectives within a fast-paced arena, Karen is also passionate about customer service, brand reputation and quality. Using her experience in international brands, Karen has been heavily involved in the rebranding of the company and product/brand guidelines and will take operational responsibility for the visitor centre and merchandising of all non-drinks products.
The total cost of the project is c.€15 million, including all capital expenditure on what is a state of the art, world class brewery as well as a budget for start-up working capital. The bulk of the investment for the enterprise has come from individuals based in Holland, with additional equity and loan note funding has been sourced in Ireland. The management team is also currently considering expanding the shareholder base via a crowdfunding equity raise, which it believes would help to enhance the international profile of the business and help it with its ambitious expansion plans. This scheme is set to be launched in the second quarter of this year.
By the end of 2021, Dublin City Brewing Co expects that its products will have built its distribution to include both the on- and off-trades throughout Ireland,  as well as exporting to the UK, Finland, Italy, France, Denmark and Holland. The company is currently contract brewing its range beers pending final commissioning of its own brewing operation. Stockists around Ireland already include Musgrave MOPI stores (Dublin region branches of Supervalu), Barry Group outlets, Molloys, as well as selected Spar, Eurospar and  Londis stores across the city and also a number of good independent off licenses. Apart from the export markets targeted for 2021, the company is also in early stage discussions with distributors in about 12 other markets.