The new Association of Visitor Experience and Attractions (AVEA) was launched at an event in the National Museum of Ireland at Collins Barracks on May 31st. The AVEA will provide a forum for the exchange of knowledge, information and advice between members, as well as offering external support systems and professional insight into the delivery of best practice in customer care, interpretation, and service standards. AVEA’s board includes Ann Daly, Head of Marketing, the National Museum of Ireland; Michael Counahan, Managing Director, CHL Consulting; Seán Connick, Chief Executive, John F Kennedy Trust, New Ross; Denise Brophy, Managing Director, Dublinia; Anne-Marie Diffley, Visitor Services Manager, Trinity College; Biddy Hughes, Sales and Marketing Director, Westport House; Pat Ó Súilleabháin, Managing Director, National Sea Life Centre, Bray; and John Ruddle, Chief Executive, Shannon Heritage.