Game of Thrones is Top Outdoor Campaign

Tourism Ireland’s 2016 Game of Thrones campaign has been selected by advertising and marketing magazine Campaign as the UK’s number one outdoor campaign of 2016. Tourism Ireland’s ‘Doors of Thrones’ campaign to attract visitors to Northern Ireland has reached an estimated 61 million people around the world, with the campaign’s short films being viewed 17 million times – generating coverage worth about Stg£11.3m. The campaign has not gone unnoticed by the marketing and advertising industry, racking up over 20 awards and accolades across Europe.