Demand for B&B Ireland bookings rose 15% last year, with the number of overseas visitors choosing an Irish B&B home stay also up 15%, exceeding the national figure of 10% growth in overseas visitors. That’s according to B&B Ireland, the B&B representative body, which works with over 100 tourism and travel trade partners to promote the B&B product at home and abroad. B&B Ireland Chief Executive Helena Healy says that overseas visitors represent over 90% of their bookings, and that demand for B&B Ireland accommodation exceeds supply in key areas such as Galway, Kerry, Cork, Dublin, Clare, Donegal, Antrim and Kilkenny. B&B Ireland is currently recruiting B&B operators.