Above: The bronze winner from the Simply Better collection.
Good news for the Simply Better collection from Dunnes Stores – the range has been recognised with a gold medal at the 2018 World Steak Challenge in London.
A total of 22 countries participated in these awards, which judge steaks from around the world based on appearance, aroma, colour, marbling, and consistency of fat trim. The Dunnes Stores Simply Better Irish Angus Steaks took home three awards at the event – gold and silver for the 28 Day Matured Irish Angus rib eye steak, and bronze for the 14 Day Matured Irish Angus fillet steak. The judging panel consists of international industry experts including food journalists, meat scientists and top butchers.
“We are absolutely thrilled that our Simply Better Irish Angus Steaks have been named some of the world’s best steaks. We are proud to source our Irish Angus beef from Jennings in Ballinrobe, Co Mayo, and it comes only from Bord Bia Approved Quality Assured Irish farms,” said Diarmuid Murphy, Simply Better Brand Manager. “Our dedicated team of butchers in Tendermeats carefully select and mature our beef to ensure it always delivers on flavour, and this recognition from the World Steak Challenge is a testimony to our commitment to sourcing only the best Irish Angus beef for our customers.”