The finalists in this category will be recognised for websites that enhance user experience and ease the consumer’s bookings. The judges looked for websites that have not only increased the popularity, effectiveness, access, revenue, etc. of a particular property or service, but have ensured above all else that the website appeals to its audience, is accessible, and is efficient. The finalist websites utilise new technologies, or have adapted existing technology in an innovative way, and have successfully achieved their business objectives.