Tourism industry leaders from around the island of Ireland joined Tourism Ireland in Dublin on May 24th to take part in two workshops looking at ways to maximise growth from the US and German markets for Irish tourism over the coming years. Tourism revenue from the US grew by +72% and visitors by +48% over the period 2010 to 2015. Over one in 10 American travellers to Europe now visits Ireland. Germany is the largest source of visitors and tourism revenue from mainland Europe to Ireland. The market had its best year ever in 2016, with 650,000 German visitors contributing almost a400m to the Irish economy.

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