Design and craft businesses throughout Ireland’s Ancient East gathered in the Pembroke Hotel in Kilkenny on July 6th to attend a Design and Craft in Tourism workshop, organised by Fáilte Ireland. Thirty craft businesses came together to consider how their craft experience can meet the needs of the visitor and how, by engaging with tourism, they can grow their businesses and fit into Fáilte Ireland’s new destination brand, Ireland’s Ancient East. The workshop was attended by local tourism businesses from across Ireland’s Ancient East, including Kilkenny, Carlow, Cork, Kildare, Louth, Monaghan, Offaly, Tipperary, Waterford, Westmeath, Wexford and Wicklow, to develop their craft story within Ireland’s Ancient East.